Digitising a five-branch network and its customer acquisition
Overseeing IT across the group’s five branches and rolling out digital tools: customer files, internal communication, performance tracking and online acquisition.
- Problem
- Make every branch’s systems reliable, centralise customer files and give management metrics that compare across branches.
- Role
- IT Consultant (freelance)
- Period
- Jan. 2024 – Sep. 2025
- Sector
- Services · Branch network
- Result
- 5 branches equipped and supervised
Fig. 1Camerounada
The five-branch network, before and after
- Each branch has its own tools, files and habits.
- Customer files stay scattered from one branch to the next.
- Management has no consolidated view of the business.
- Branch
- Shared customer repository
01Context
Camerounada runs a network of five branches. Each had its own tools, files and habits: management had no consolidated view of the business.
02Challenge
Make every branch’s systems reliable, centralise customer files and give management metrics that compare across branches.
03Approach
Audit the current state
Inventory of devices, networks and tools in every branch; mapping risks and duplication.
Centralise customer files
Shared tools for file management and internal communication.
Equip acquisition
Designing an online acquisition funnel to capture and qualify leads.
Steer performance
Per-branch metrics for management.
04Deliverables
- Reliable IT across five branches
- Shared customer-file tools
- Online acquisition funnel
- Per-branch performance tracking
Tools
- TypeScript
- CRM
- Conversion funnel
- Dashboards
- Networking
05Results and measurement
| Value | Indicator | Scope and method |
|---|---|---|
| 5 | branches equipped and supervised | Camerounada’s whole network, January 2024 to September 2025, as a freelancer. |
06What I took away
In a network, the most sophisticated tool loses to the one all five branches actually use. Adoption is designed from day one.